What context can I use each word in?
Learn when and how to use these words with these examples!
target
Example
Our target for this quarter is to increase sales by 10%. [target: noun]
Example
The company targeted the younger demographic with their new marketing campaign. [targeted: verb]
objective
Example
The objective of this project is to reduce costs and improve efficiency. [objective: noun]
Example
We need to objectively evaluate our performance to identify areas for improvement. [objectively: adverb]
Good things to know
Which word is more common?
Target is more commonly used than objective in business and marketing contexts, while objective is more versatile and can be used in various fields, such as education, personal development, and military.
What’s the difference in the tone of formality between target and objective?
Objective is generally considered more formal than target, but both can be used in formal and informal contexts depending on the situation and audience.
