Synonyms in Detail: tastemaker and influencer Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

tastemaker

Example

As a tastemaker in the fashion industry, she is often sought after for her opinions on new designs. [tastemaker: noun]

Example

His blog has become a go-to source for the latest trends in home decor, establishing him as a tastemaker in the industry. [tastemaker: adjective]

influencer

Example

She has over a million followers on Instagram and is considered a top influencer in the beauty industry. [influencer: noun]

Example

The company hired several influencers to promote their new line of athletic wear on social media. [influencers: plural noun]

Good things to know

Which word is more common?

Influencer is more commonly used than tastemaker in everyday language, especially in the context of social media and marketing. Tastemaker is less common and is often used in more specialized contexts.

What’s the difference in the tone of formality between tastemaker and influencer?

Tastemaker can be considered more formal than influencer, as it is often used in more specialized and professional contexts. Influencer is more versatile and can be used in both formal and informal contexts.

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