What context can I use each word in?
Learn when and how to use these words with these examples!
transcreate
Example
The marketing team decided to transcreate the slogan for the new product to appeal to the local audience. [transcreate: verb]
Example
The transcreation of the poem captured the essence of the original work while making it accessible to a new audience. [transcreation: noun]
adapt
Example
We need to adapt our marketing strategy to reach a wider audience. [adapt: verb]
Example
The company adapted their product to meet the needs of the local market. [adapted: past tense]
Good things to know
Which word is more common?
Adapt is more commonly used than transcreate in everyday language. Adapt is versatile and covers a wide range of contexts, while transcreate is less common and is mainly used in the context of marketing and advertising.
What’s the difference in the tone of formality between transcreate and adapt?
While transcreate is typically associated with a formal and professional tone, adapt is more versatile and can be employed in various formality levels, allowing it to be used in both formal and informal contexts.