Synonyms in Detail: watermark and logo Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

watermark

Example

The watermark on the certificate ensured its authenticity. [watermark: noun]

Example

She watermarked her photographs to prevent them from being stolen. [watermarked: past tense verb]

logo

Example

The Nike logo is recognized worldwide. [logo: noun]

Example

She designed a new logo for her startup company. [logo: noun]

Good things to know

Which word is more common?

Logo is more commonly used than watermark in everyday language. Logo is a widely recognized term in marketing and advertising, while watermark is more commonly used in legal or official contexts.

Whatโ€™s the difference in the tone of formality between watermark and logo?

Watermark is typically associated with a formal and official tone, while logo is more versatile and can be employed in both formal and informal contexts.

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