actives Definition
the active ingredients in a product, especially in cosmetics or skincare.
Using actives: Examples
Take a moment to familiarize yourself with how "actives" can be used in various situations through the following examples!
Example
This moisturizer contains actives like hyaluronic acid and vitamin C.
Example
The serum has a high concentration of actives to target fine lines and wrinkles.
Example
The brand prides itself on using only natural actives in their products.
Summary: actives in Brief
'Actives' [ˈæktɪvz] refer to the active ingredients in a product, particularly in cosmetics or skincare. These are the components that provide the intended benefits of the product, such as moisturizing or anti-aging effects. Examples of actives include hyaluronic acid and vitamin C. The use of natural actives is a selling point for some brands.
