counterbrand Definition
a brand that is used to compete with or imitate another brand, often by a rival company.
Using counterbrand: Examples
Take a moment to familiarize yourself with how "counterbrand" can be used in various situations through the following examples!
Example
The company launched a counterbrand to compete with their rival's popular product.
Example
The counterbrand was designed to look similar to the original brand, but with slight differences.
counterbrand Synonyms and Antonyms
Synonyms for counterbrand
- copycat brand
- imitation brand
- knockoff brand
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Summary: counterbrand in Brief
'Counterbrand' [ˈkaʊntəbrænd] refers to a brand that is created to compete with or imitate another brand, often by a rival company. It is typically designed to look similar to the original brand, but with slight differences. An example of this is when a company launches a counterbrand to compete with their rival's popular product.
