laddering Definition
a technique used in marketing research to determine how closely related a product is to a consumer's self-image or lifestyle.
Using laddering: Examples
Take a moment to familiarize yourself with how "laddering" can be used in various situations through the following examples!
Example
Laddering is a useful tool for understanding the motivations behind consumer purchases.
Example
The laddering technique involves asking a series of questions to uncover the underlying values and beliefs that drive consumer behavior.
Example
By using laddering, marketers can gain insights into how their products fit into consumers' lives and identities.
Summary: laddering in Brief
Laddering [ˈlædərɪŋ] is a marketing research technique that helps determine how closely related a product is to a consumer's self-image or lifestyle. It involves asking a series of questions to uncover the underlying values and beliefs that drive consumer behavior. By using laddering, marketers can gain insights into how their products fit into consumers' lives and identities.
