student asking question

What does “usher in” mean?

teacher

Native speaker’s answer

Rebecca

'Usher in' is a phrasal verb, meaning to make an activity or process begin. So, in this case, when Starbucks begins to sell Pumpkin Spice Lattes, they're signaling the beginning of fall. Ex: His policy ushered in a new era. Ex: Stephen Curry ushered in a new era of basketball.

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