student asking question

Could you give some synonym for "disruptive"?

teacher

Native speaker’s answer

Rebecca

The word "disruptive" has two meanings. Generally, it is used to means causing trouble and therefore stopping something from continuing as usual. However, in the world of business, it's usually used to mean changing the traditional way that an industry operates, especially in a new and effective way. That is how it is being used here in reference to the Retail industry. A good synonym here would be "innovative". Ex: Bringing a disruptive (=innovative) technology into the market is always difficult.

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