longtail Definition
a business model that focuses on selling a large number of unique items with relatively small quantities sold of each item.
Using longtail: Examples
Take a moment to familiarize yourself with how "longtail" can be used in various situations through the following examples!
Example
The company's success was due to its longtail strategy, offering a wide range of niche products.
Example
Longtail businesses often have lower overhead costs and can operate with smaller profit margins.
Example
The longtail approach has become increasingly popular in the age of e-commerce.
longtail Synonyms and Antonyms
Synonyms for longtail
- niche market
- specialty products
Summary: longtail in Brief
The term 'longtail' [lɔːŋteɪl] refers to a business model that focuses on selling a large number of unique items with relatively small quantities sold of each item. This approach is often used for niche markets and specialty products, and can result in lower overhead costs and smaller profit margins. Longtail strategies have become increasingly popular in the age of e-commerce.
