student asking question

What's "it" referring to here?

teacher

Native speaker’s answer

Rebecca

We have to look at the expression as a whole, which is "doing it first." "It" here likely refers to a trend, activity, or action. Thus, "to do it first" means to be the first to do something, which becomes more popular over time. Ex: Everyone is on Facebook now, but back then, the college kids did it first. Ex: A lot of stores are making bucket hats now, but Gucci did it first.

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