student asking question

What's "fall flat" mean?

teacher

Native speaker’s answer

Rebecca

To "fall flat/short" means to not meet expectations or targets, to disappoint in some way. In this case, the speaker is discussing experiments (products or services) that fell flat - did not succeed, did not meet expectations. Ex: Our sales this month fell short of our target. Ex: Her vocal performance fell flat, so she did not pass the audition.

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