What context can I use each word in?
Learn when and how to use these words with these examples!
alignment
Example
The alignment of the chairs in the conference room was perfect. [alignment: noun]
Example
Please align the text to the left margin. [align: verb]
positioning
Example
The positioning of the statue in the park was carefully planned. [positioning: noun]
Example
We need to position our product as a premium brand. [position: verb]
Good things to know
Which word is more common?
Alignment is more commonly used than positioning in everyday language, especially in technical or design contexts. However, positioning is more common in marketing and branding contexts.
Whatโs the difference in the tone of formality between alignment and positioning?
Alignment is generally considered more formal than positioning, which is often used in marketing and advertising campaigns that aim to appeal to a broader audience.