Synonyms in Detail: flyer and brochure Usage & Differences

What context can I use each word in?

Learn when and how to use these words with these examples!

flyer

Example

The store handed out flyers to promote their sale. [flyer: noun]

Example

She spent the afternoon distributing flyers around town. [distributing: verb]

brochure

Example

The hotel provided a brochure with information about local attractions. [brochure: noun]

Example

She designed a brochure to showcase her artwork. [designed: verb]

Good things to know

Which word is more common?

Brochure is more commonly used than flyer in formal contexts, such as business or tourism. Flyer is more commonly used in informal contexts, such as events or promotions. Both words are commonly used in advertising and marketing.

Whatโ€™s the difference in the tone of formality between flyer and brochure?

Brochure is generally considered more formal than flyer, due to its larger size and more detailed content. However, both words can be used in various formality levels depending on the context and audience.

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