What context can I use each word in?
Learn when and how to use these words with these examples!
patronage
Example
The museum relies on the patronage of wealthy donors to fund its exhibitions. [patronage: noun]
Example
The artist was grateful for the patronage of the wealthy collector who supported her work. [patronage: noun]
Example
She used her wealth and influence to provide patronage to young artists in her community. [patronage: noun]
sponsorship
Example
The company's sponsorship of the charity event helped raise awareness and funds for the cause. [sponsorship: noun]
Example
The athlete secured a sponsorship deal with a sports brand to support his training and competitions. [sponsorship: noun]
Example
The festival relies on the sponsorship of local businesses to cover its expenses and attract attendees. [sponsorship: noun]
Good things to know
Which word is more common?
Sponsorship is more commonly used than patronage in modern language, especially in the context of marketing and branding. Patronage is less common but still used in the arts and cultural fields.
Whatโs the difference in the tone of formality between patronage and sponsorship?
Sponsorship is often associated with formal and professional contexts, while patronage can have a more traditional or personal connotation. However, both words can be used in various formality levels depending on the context.
