What context can I use each word in?
Learn when and how to use these words with these examples!
pictogram
Example
The pictogram on the restroom door indicated that it was for women. [pictogram: noun]
Example
The airport used pictograms to guide passengers to their gates. [pictograms: plural noun]
logo
Example
The Nike logo is recognized worldwide. [logo: noun]
Example
The company redesigned its logo to appeal to a younger audience. [logo: noun]
Good things to know
Which word is more common?
Logo is more commonly used than pictogram in everyday language. Logo is versatile and covers a wide range of contexts, while pictogram is less common and refers to a specific type of visual symbol used for wayfinding and signage.
What’s the difference in the tone of formality between pictogram and logo?
While pictogram is typically associated with a practical and functional tone, logo is more versatile and can be employed in various formality levels, allowing it to be used in both formal and informal contexts.
