Definitions
- Referring to a visual symbol that represents an object, idea, or concept. - Used in signage, wayfinding, and other forms of visual communication. - Commonly used in public spaces, transportation systems, and other areas where quick recognition is essential.
- A graphic symbol or emblem used to represent a company, brand, or organization. - Used in advertising, marketing, and other forms of branding. - Can be a combination of text and image or just an image.
List of Similarities
- 1Both are visual symbols used to convey meaning.
- 2Both can be used to represent an idea, concept, or organization.
- 3Both can be designed to be easily recognizable.
- 4Both can be used in various forms of communication.
What is the difference?
- 1Function: Pictograms are primarily used for wayfinding and signage, while logos are used for branding and marketing.
- 2Design: Pictograms are often simple and straightforward, while logos can be more complex and stylized.
- 3Purpose: Pictograms are designed to be universally understood, while logos are created to be unique and distinguishable from others.
- 4Usage: Pictograms are commonly used in public spaces and transportation systems, while logos are used in advertising, marketing, and other forms of branding.
- 5Association: Pictograms are associated with practicality and functionality, while logos are associated with identity and personality.
Remember this!
Pictogram and logo are both visual symbols used to convey meaning. However, the difference between pictogram and logo is their function, design, purpose, usage, and association. A pictogram is a simple and straightforward symbol used for wayfinding and signage, while a logo is a more complex and stylized symbol used for branding and marketing.
