Definitions
- Referring to a person or company that sells products on behalf of a larger dealer or distributor. - Talking about a secondary level of distribution, where the subdealer purchases from the distributor and resells to retailers or end-users. - Describing a business model where the subdealer operates as an intermediary between the distributor and the final customer.
- Referring to a person or company that supplies products to retailers or end-users. - Talking about a primary level of distribution, where the distributor purchases from manufacturers and sells to subdealers or retailers. - Describing a business model where the distributor is responsible for logistics, inventory management, and marketing of the products.
List of Similarities
- 1Both involve the distribution of products.
- 2Both can operate in a B2B (business-to-business) or B2C (business-to-customer) context.
- 3Both can be part of a supply chain that includes manufacturers, wholesalers, retailers, and end-users.
- 4Both require knowledge of the market, product, and customer needs.
- 5Both can benefit from strong relationships with suppliers and customers.
What is the difference?
- 1Level: Subdealer operates at a secondary level of distribution, while distributor operates at a primary level.
- 2Role: Subdealer acts as an intermediary between the distributor and the final customer, while distributor is responsible for logistics, inventory management, and marketing.
- 3Scope: Subdealer typically has a smaller geographic scope than the distributor, who may cover a wider region or even multiple countries.
- 4Responsibility: Subdealer may have less responsibility for the product than the distributor, who is accountable for quality control, warranty, and after-sales support.
- 5Relationships: Subdealer may have a closer relationship with the end-user than the distributor, who may have more interaction with suppliers and retailers.
Remember this!
Subdealer and distributor are both involved in the distribution of products, but they differ in their level, role, scope, responsibility, and relationships. A subdealer operates at a secondary level, acting as an intermediary between the distributor and the final customer, while a distributor operates at a primary level, responsible for logistics, inventory management, and marketing. The choice between using a subdealer or a distributor depends on the business model, market conditions, and product characteristics.
