a trick or device intended to attract attention, publicity, or business, a clever or novel idea, especially one designed to attract attention or increase appeal

sales gimmick, political gimmick, gimmickry

Formal and Informal Expressions of gimmick

In different contexts, you can replace 'gimmick' with suitable alternatives. In a more formal setting, 'ploy, tactic' is apt. In informal speech or writing, 'trick, stunt' is a commonplace synonym.

gimmick: Explore its Definition & Usage

gimmick Definition

1a trick or device intended to attract attention, publicity, or business
2a clever or novel idea, especially one designed to attract attention or increase appeal

Using gimmick: Examples

Take a moment to familiarize yourself with how "gimmick" can be used in various situations through the following examples!

Example
The product's advertising campaign relied heavily on gimmicks.
Example
The restaurant's gimmick is that all the food is served on miniature plates.
Example
The movie's plot was full of gimmicks to keep the audience engaged.

gimmick Synonyms and Antonyms

Synonyms for gimmick

Phrases with gimmick

sales gimmick
a marketing strategy or technique used to attract customers and increase sales
Example
The store's sales gimmick was offering a free gift with every purchase.
political gimmick
a tactic used by politicians to gain support or distract from important issues
Example
The opposition party accused the government of using the new policy as a political gimmick to win votes.
gimmickry
the use of gimmicks or tricks to attract attention or increase appeal
Example
The artist's work was criticized for relying too heavily on gimmickry rather than substance.

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Summary: gimmick in Brief

The term 'gimmick' [ˈɡɪmɪk] refers to a trick or device intended to attract attention, publicity, or business. It can also refer to a clever or novel idea designed to increase appeal. Examples include advertising campaigns, restaurant themes, and movie plots. Phrases like 'sales gimmick' and 'political gimmick' denote specific types of strategies. 'Gimmickry' refers to the use of gimmicks or tricks to attract attention.