logotype Definition
- 1a symbol or design that is used to represent a company or organization
- 2a trademark made up of a stylized name or symbol
Using logotype: Examples
Take a moment to familiarize yourself with how "logotype" can be used in various situations through the following examples!
Example
The logotype of Nike is the swoosh.
Example
The logotype of Apple is an apple with a bite taken out of it.
Example
The logotype of Coca-Cola is its name written in a specific font.
logotype Synonyms and Antonyms
Synonyms for logotype
- logo
- brand mark
- corporate identity
Phrases with logotype
the process of creating a symbol or design that represents a company or organization
Example
The logotype design for the new startup was done by a professional graphic designer.
Example
The logotype font of Google is a custom-designed font called Product Sans.
a set of rules and recommendations on how to use a logotype in different contexts and media
Example
The logotype usage guidelines of the company specify that the logotype should always be displayed in a certain size and color.
Origins of logotype
from Greek 'logos' meaning 'word' and 'typos' meaning 'impression'
Summary: logotype in Brief
A 'logotype' [ˈlɒɡətaɪp] is a symbol or design that represents a company or organization, often used as a trademark. Examples include the swoosh for Nike, the bitten apple for Apple, and the specific font used for Coca-Cola's name. The process of creating a logotype is called 'logotype design,' and there are 'logotype usage guidelines' that specify how to use it in different contexts and media.
