marketing Definition

the action or business of promoting and selling products or services, including market research and advertising.

Using marketing: Examples

Take a moment to familiarize yourself with how "marketing" can be used in various situations through the following examples!

  • Example

    The company's marketing strategy focuses on social media.

  • Example

    Marketing research showed that the product was not meeting customer needs.

  • Example

    She has a degree in marketing from a top university.

marketing Synonyms and Antonyms

Synonyms for marketing

Phrases with marketing

  • the promotion of products or services using digital technologies, such as the internet, mobile phones, or other digital media


    The company invested heavily in digital marketing to reach a wider audience.

  • content marketing

    a marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action


    The company's content marketing strategy included blog posts, videos, and social media content.

  • a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market


    The company partnered with several influencers for their influencer marketing campaign.


Summary: marketing in Brief

Marketing [ˈmɑːrkɪtɪŋ] is the process of promoting and selling products or services, which includes market research and advertising. It encompasses various strategies like digital marketing, content marketing, and influencer marketing. Marketing research is used to determine customer needs and preferences. A degree in marketing can be useful for a career in this field.

How do native speakers use this expression?