puffery Definition
exaggerated or false praise.
Using puffery: Examples
Take a moment to familiarize yourself with how "puffery" can be used in various situations through the following examples!
Example
The advertisement was full of puffery and didn't accurately represent the product.
Example
The salesman's puffery convinced me to buy the car, but it turned out to be a lemon.
Example
The politician's speech was filled with puffery and promises he couldn't keep.
puffery Synonyms and Antonyms
Synonyms for puffery
Phrases with puffery
a term used to describe exaggerated claims made by advertisers that are not considered to be legally deceptive
Example
The company's use of legal puffery in their advertisements allowed them to make exaggerated claims without facing legal consequences.
an article or story that presents someone or something in an overly positive light, often lacking in substance or critical analysis
Example
The celebrity's publicist arranged for a puff piece to be written about them in the magazine.
puff up
to make something seem more important or impressive than it really is
Example
The chef used garnishes to puff up the presentation of the dish, but it didn't taste very good.
Summary: puffery in Brief
'Puffery' [ˈpʌfəri] refers to exaggerated or false praise, often used in advertising or sales pitches. It can also refer to overly positive articles or presentations lacking substance, as in 'The celebrity's publicist arranged for a puff piece to be written about them in the magazine.' 'Puffery' can be distinguished from legal deception, as in 'The company's use of legal puffery in their advertisements allowed them to make exaggerated claims without facing legal consequences.'
