rebrand

[riːˈbrænd]

rebrand Definition

to change the image or perception of a brand or company, often through a new name, logo, or marketing strategy.

Using rebrand: Examples

Take a moment to familiarize yourself with how "rebrand" can be used in various situations through the following examples!

  • Example

    The company decided to rebrand itself with a new name and logo.

  • Example

    The restaurant chain rebranded its menu to appeal to a younger demographic.

  • Example

    The political party attempted to rebrand itself as more progressive.

rebrand Synonyms and Antonyms

Synonyms for rebrand

Phrases with rebrand

  • rebranding campaign

    a coordinated effort to change the image or perception of a brand or company through various marketing strategies

    Example

    The company launched a successful rebranding campaign that increased sales by 20%.

  • rebranding strategy

    a plan for changing the image or perception of a brand or company through various marketing tactics

    Example

    The CEO developed a new rebranding strategy to attract younger customers.

  • rebranding process

    the series of steps involved in changing the image or perception of a brand or company, often including market research, design, and implementation

    Example

    The rebranding process took several months to complete.

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Summary: rebrand in Brief

To 'rebrand' [riːˈbrænd] means to change the image or perception of a brand or company, often through a new name, logo, or marketing strategy. Examples include 'The company decided to rebrand itself with a new name and logo,' and 'The political party attempted to rebrand itself as more progressive.' Phrases like 'rebranding campaign' and 'rebranding strategy' refer to coordinated efforts to change a brand's image.