What's "face" mean here? I don't think it means somebody's face

Rebecca

In this context, "to face" something means to deal with, encounter, or confront something. This is often used in combination with the words "issue," "problem," "challenge," or "difficulty," and is usually used to indicate an issue posing a challenge in a negative way. Ex: Putin is currently facing additional economic sanctions due to his invasion of Ukraine. Ex: Ukrainians are facing a huge challenge: the potential takeover of their country.