Is it common to call a female "Jo" nowadays?

Rebecca

Actually, "Jo" (short for Josephine) is the name of the protagonist of the movie "Little Women." Emma Watson plays the role of Meg, Jo's sister, in the movie. Generally, "Joe" with an "e" at the end is still used as a masculine name, whereas "Jo" is usually considered to be more feminine. Ex: Jo March has three sisters. Ex: Jo Malone is my favorite perfume company.