What is "lead"? Is this a common word?
Native speaker’s answer
Rebecca
Yes, this is a commonly used business term. A "lead" is someone/something that can help in getting a potential customer or business opportunity. The speaker has used this term to describe anybody on the dating app with "potential." Ex: I went to a networking event yesterday and got some leads. Ex: If you are an e-commerce business, social media marketing will help generate leads.