psychographic

[sahy-kuh-graf-ik]

psychographic Definition

relating to the study of consumers based on their attitudes, values, interests, and personality traits.

Using psychographic: Examples

Take a moment to familiarize yourself with how "psychographic" can be used in various situations through the following examples!

  • Example

    The company used psychographic data to create targeted advertising.

  • Example

    Psychographic segmentation is a common marketing strategy.

  • Example

    The survey included questions about psychographic factors such as lifestyle and personality.

psychographic Synonyms and Antonyms

Synonyms for psychographic

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Summary: psychographic in Brief

'Psychographic' [sahy-kuh-graf-ik] is an adjective that describes the study of consumers based on their attitudes, values, interests, and personality traits. This type of analysis is used in marketing to create targeted advertising and segment customers. An example sentence is 'The survey included questions about psychographic factors such as lifestyle and personality.'