goodwill Definition
- 1friendly, helpful, or cooperative feelings or attitude
- 2a good reputation
- 3an intangible asset of a business that reflects the value of its reputation, customer relations, and other factors that contribute to its public image
Using goodwill: Examples
Take a moment to familiarize yourself with how "goodwill" can be used in various situations through the following examples!
Example
The company's goodwill towards its customers is reflected in its excellent customer service.
Example
The new CEO worked hard to restore the company's damaged goodwill.
Example
The donation was made out of goodwill.
Example
The two countries signed a treaty of goodwill.
goodwill Synonyms and Antonyms
Synonyms for goodwill
Idioms Using goodwill
Example
The company's decision to lay off workers caused it to lose goodwill among its employees and customers.
Example
The politician made a donation to the local school as a way to buy goodwill with the community.
Example
The organization's mission is to spread goodwill and improve the lives of those in need.
Phrases with goodwill
Example
We should approach the negotiations in goodwill, seeking a mutually beneficial agreement.
Example
As a goodwill gesture, the company offered to refund the customer's purchase.
a person who promotes goodwill and understanding between nations or groups
Example
The actress was appointed as a goodwill ambassador for the United Nations.
Origins of goodwill
from Old English 'gōdwillende', meaning 'well-disposed'
Summary: goodwill in Brief
The term 'goodwill' [ˌɡʊdˈwɪl] refers to friendly, helpful, or cooperative feelings or attitude, a good reputation, and an intangible asset of a business. It is exemplified by phrases like 'in goodwill,' 'goodwill gesture,' and idioms like 'lose goodwill,' which means to damage one's reputation, and 'buy goodwill,' which means to improve one's reputation.