niche

[nɪtʃ]

niche Definition

• 1. a comfortable or suitable position in life or employment
• 2. a specialized segment of the market for a particular kind of product or service

Using niche: Examples

Take a moment to familiarize yourself with how "niche" can be used in various situations through the following examples!

• Example

  She found her niche in the fashion industry.

• Example

  The company has carved out a niche in the software market.

• Example

  The restaurant serves a niche market of vegan customers.

• Example

  He has a niche for finding rare books.

niche Synonyms and Antonyms

Synonyms for niche

• recess
• alcove
• corner
• cranny
• cubbyhole

Antonyms for niche

• mainstream
• general

Idioms Using niche

• in the niche

  in a position of advantage or superiority

  Example

  The company's innovative approach put them in the niche, ahead of their competitors.

• carve out a niche

  to create or establish a specialized segment of the market for a particular kind of product or service

  Example

  The small business was able to carve out a niche in the crowded market by offering unique products and excellent customer service.

• find one's niche

  to discover a comfortable or suitable position in life or employment

  Example

  After trying several different careers, she finally found her niche in the healthcare industry.

Phrases with niche

• fill a niche

  to provide a product or service that is not currently being provided by others

  Example

  The new store hopes to fill a niche in the local market.

• niche marketing

  the process of targeting a specialized segment of the market for a particular kind of product or service

  Example

  The company's success was due to their effective niche marketing strategy.

• ecological niche

  the role and position of a species within its environment, including its habitat, interactions with other organisms, and its relation to resources

  Example

  The ecological niche of the beaver includes building dams and altering the flow of water in streams and rivers.

Origins of niche

from Old French 'nichier', meaning 'to nest'

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Summary: niche in Brief

The term 'niche' [nɪtʃ] refers to a comfortable or suitable position in life or employment, as well as a specialized segment of the market for a particular kind of product or service. It can be used to describe a person's role or a company's strategy, as in 'She found her niche in the fashion industry' or 'The company has carved out a niche in the software market.' The phrase 'fill a niche' denotes providing a product or service that is not currently being provided by others, while 'carve out a niche' means creating or establishing a specialized segment of the market. 'Ecological niche' refers to the role and position of a species within its environment.