The antonyms of *alternative* are *standard*, *conventional*, and *traditional*. These words describe something that is widely accepted, practiced, or used in a particular society or culture. Use these words to describe the expected level of quality or performance, incorporate conventional language and style in formal writing, and describe customs, beliefs, or practices that are specific to a particular culture or community.

회사는 고객 서비스에 대해 높은 *기준*을 설정했습니다.

同社はカスタマーサービスに高い*基準*を設定しています。

The company has set high *standards* for customer service.

그는 실험적인 방법보다 *전통적인* 요리 방법을 선호합니다.

彼は実験的なものよりも*従来の*調理方法を好みます。

He prefers *conventional* methods of cooking over experimental ones.

결혼식은 *전통적인* 관습과 의식을 따랐습니다.

結婚式は*伝統的な*習慣と儀式に従いました。

The wedding ceremony followed *traditional* customs and rituals.