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To Endorse vs Endorsing Infinitives & Gerunds

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Notes from a Native English Speaker

Infinitives: An infinitive is the base form of a verb, usually preceded by the word "to" (e.g., to swim, to eat, to learn). It can function as a noun, adjective, or adverb in a sentence. Infinitives are often used to express intentions, purposes, desires, or potential actions. Gerunds: A gerund is the -ing form of a verb (e.g., swimming, eating, learning). It’s different from a “present participle” which functions as a verb tense. A gerund can be the subject, object, or complement of a sentence.

When and How to Use Each Expression?

Get a sense of when and how each expression can be used through the following examples!

To endorse (Infinitive)

Purpose or Intention: Use the infinitive "to endorse" when you want to express a purpose, intention, desire, or potential action

Example

I want to endorse this product to show my support.

Endorsing (Gerund)

Activity or Experience: Use the gerund "endorsing" when you want to refer to the activity itself or the experience as a noun.

Example

Endorsing a product can help build credibility.

Where can infinitives/gerunds be placed in a sentence?

To endorse (Infinitive)

  • 1Subject

    To endorse is a common practice in the world of advertising.

    To endorse is a common practice in the world of advertising.

    • "*To endorse*" serves as the subject of the sentence.
    • Infinitive phrase (subject) + verb (is) + noun phrase (a common practice in the world of advertising).
  • 2Object

    She wants me to endorse her campaign.

    She wants me to endorse her campaign.

    • "Me *to endorse* her campaign" is the object of the verb "wants."
    • Noun (She) + verb (wants) + noun phrase (me *to endorse* her campaign).
  • 3Adjective Modifier

    I need a celebrity to endorse my brand.

    I need a celebrity to endorse my brand.

    • "*To endorse* my brand" modifies the noun "celebrity."
    • Noun (I) + verb (need) + noun phrase (a celebrity *to endorse* my brand).

Endorsing (Gerund)

  • 1Subject

    Endorsing products is a common practice among celebrities.

    Endorsing products is a common practice among celebrities.

    • "*Endorsing* products" is the subject of the sentence.
    • Gerund (subject) + verb (is) + noun phrase (a common practice among celebrities).
  • 2Object

    I enjoy endorsing brands that align with my values.

    I enjoy endorsing brands that align with my values.

    • "*Endorsing* brands that align with my values" is the object of the verb "enjoy."
    • Noun (I) + verb (enjoy) + gerund (*endorsing* brands that align with my values).
  • 3Object of Preposition

    She has a passion for endorsing charitable causes.

    She has a passion for endorsing charitable causes.

    • "For *endorsing* charitable causes" is the object of the preposition "for."
    • Noun phrase (She) + verb (has) + noun phrase (a passion for *endorsing* charitable causes).

Verbs Taking Infinitives/Gerunds as Objects

The following are verbs that can take only the base form of the verb (infinitive), only the -ing form (gerund), or both.

Verbs Taking Infinitives as Objects

Example

She plans to endorse the new product launch next month.

They hope to endorse the candidate for president.

He wants to endorse the charity event.

We decided to endorse the environmental campaign.

They agreed to endorse the educational initiative.

Verbs Taking Gerunds as Objects

Example

She enjoys endorsing products on social media.

They recommend endorsing local businesses for community support.

I dislike the idea of endorsing unethical companies.

He avoids endorsing products he doesn't believe in.

Can you imagine yourself endorsing a global brand?

Verbs Taking Both Infinitives and Gerunds as Objects

Example

She likes to endorse new books by emerging authors. She likes endorsing new books by emerging authors.

We started to endorse eco-friendly products. We started endorsing eco-friendly products.

He began to endorse sustainable fashion brands. He began endorsing sustainable fashion brands.

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