To Rebrand vs Rebranding Infinitives & Gerunds

When and How to Use Each Expression?

Get a sense of when and how each expression can be used through the following examples!

To rebrand (Infinitive)

Purpose or Intention: Use the infinitive "to rebrand" when you want to express a purpose, intention, desire, or potential action

Example

The company decided to rebrand their image to attract a younger audience.

Rebranding (Gerund)

Activity or Experience: Use the gerund "rebranding" when you want to refer to the activity itself or the experience as a noun.

Example

Rebranding can be a challenging process for any business.

Where can infinitives/gerunds be placed in a sentence?

To rebrand (Infinitive)

• 1. Subject

  To rebrand is a common strategy for companies seeking to revitalize their brand.

  To rebrand is a common strategy for companies seeking to revitalize their brand.

  • "*To rebrand*" serves as the subject of the sentence.
  • Infinitive phrase (subject) + verb (is) + noun phrase (a common strategy for companies seeking to revitalize their brand).
• 2. Object

  They want us to rebrand their website.

  They want us to rebrand their website.

  • "Us *to rebrand* their website" is the object of the verb "want."
  • Noun (They) + verb (want) + noun phrase (us *to rebrand* their website).
• 3. Adjective Modifier

  We need a fresh concept to rebrand our products.

  We need a fresh concept to rebrand our products.

  • "*To rebrand* our products" modifies the noun "concept."
  • Noun (We) + verb (need) + noun phrase (a fresh concept *to rebrand* our products).

Rebranding (Gerund)

• 1. Subject

  Rebranding requires careful planning and execution.

  Rebranding requires careful planning and execution.

  • "*Rebranding*" is the subject of the sentence.
  • Gerund (subject) + verb (requires) + noun phrase (careful planning and execution).
• 2. Object

  I enjoy rebranding websites to give them a fresh look.

  I enjoy rebranding websites to give them a fresh look.

  • "*Rebranding* websites to give them a fresh look" is the object of the verb "enjoy."
  • Noun (I) + verb (enjoy) + gerund (*rebranding* websites to give them a fresh look).
• 3. Object of Preposition

  They are considering rebranding their entire product line.

  They are considering rebranding their entire product line.

  • "*Rebranding* their entire product line" is the object of the preposition "considering."
  • Noun phrase (They) + verb (are considering) + noun phrase (*rebranding* their entire product line).

Verbs Taking Infinitives/Gerunds as Objects

The following are verbs that can take only the base form of the verb (infinitive), only the -ing form (gerund), or both.

Verbs Taking Infinitives as Objects

• plan
• decide
• want
• hope
• choose

Example

They plan to rebrand their logo next month.

She decided to rebrand the company's name.

He wants to rebrand their packaging design.

We hope to rebrand our marketing strategy.

They chose to rebrand their slogan.

Verbs Taking Gerunds as Objects

• consider
• recommend
• avoid
• mind
• postpone

Example

We are considering rebranding our company's logo.

Experts recommend rebranding as a way to stay competitive.

She avoids rebranding her business too frequently.

I don't mind rebranding the packaging design.

They decided to postpone rebranding until next year.

Verbs Taking Both Infinitives and Gerunds as Objects

• like
• start
• begin

Example

Customers like to rebrand their products to attract new customers. Customers like rebranding their products to attract new customers.

We started to rebrand our company's image last year. We started rebranding our company's image last year.

He began to rebrand his business after conducting market research. He began rebranding his business after conducting market research.