student asking question

What does the "AB test" mean? What's the main purpose of the test?

teacher

Native speaker’s answer

Rebecca

An "A/B test" is a test or experiment that determines the best of two versions of something. Each version has different variables! It can be used in many different circumstances, like for marketing and design, but many data-based decisions are made with A/B testing. Ex: We're doing an A/B test with different newsletter content. Ex: I did an A/B test on TikTok and posted two similar videos to see which video went viral between the two.

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