personas

[per-soh-nuhz]

personas Definition

• 1. the aspect of someone's character that is presented to or perceived by others
• 2. a fictional character created to represent the ideals or values of a group or organization

Using personas: Examples

Take a moment to familiarize yourself with how "personas" can be used in various situations through the following examples!

• Example

  The politician's public persona was carefully crafted to appeal to voters.

• Example

  The company created a buyer persona to better understand their target audience.

• Example

  In the game, players can create their own personas to use in battles.

personas Synonyms and Antonyms

Synonyms for personas

• identity
• image
• role
• avatar
• characteristics

Phrases with personas

• customer persona

  a fictional representation of a company's ideal customer based on market research and data analysis

  Example

  The marketing team developed a customer persona to guide their advertising strategy.

• user persona

  a fictional representation of a typical user of a product or service, used to guide design decisions

  Example

  The UX designer created user personas to ensure the app would be intuitive for all types of users.

• brand persona

  a set of human characteristics associated with a brand, used to create a unique identity and connect with customers

  Example

  The company's brand persona is friendly and approachable, appealing to a wide range of consumers.

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Summary: personas in Brief

A 'persona' [per-soh-nuhz] refers to the aspect of someone's character that is presented to or perceived by others. It can also refer to a fictional character created to represent the ideals or values of a group or organization. Examples include a politician's public persona, a company's buyer persona, and a user persona created by a UX designer. 'Persona' is often used in marketing and branding to create a unique identity and connect with customers.