positioning Definition

  • 1the action of putting something or someone in a particular place or arrangement
  • 2the way in which a product, service, or company is marketed and presented to the public, especially with regard to its relative competitiveness, price, or image

Using positioning: Examples

Take a moment to familiarize yourself with how "positioning" can be used in various situations through the following examples!

  • Example

    The positioning of the furniture in the room was awkward.

  • Example

    The company's positioning in the market was strong due to its unique selling proposition.

  • Example

    The brand's positioning strategy focused on targeting young adults with trendy and affordable products.

positioning Synonyms and Antonyms

Phrases with positioning

  • a concise statement that communicates the unique value of a product or brand to its target audience


    The company's positioning statement emphasized its commitment to sustainability and eco-friendliness.

  • the process of creating an image or identity in the minds of the target market for a product, service, or organization


    The company's market positioning was successful in differentiating itself from competitors and attracting a loyal customer base.

  • the process of creating a unique image or identity for a brand in the minds of consumers, often through advertising, packaging, and other marketing strategies


    The brand's positioning focused on being a high-quality and luxurious option for consumers who value style and sophistication.


Summary: positioning in Brief

Positioning refers to the act of placing something or someone in a specific location or arrangement. It can also refer to the marketing and presentation of a product, service, or company, including its competitiveness, price, and image. Examples of positioning include the placement of furniture in a room, a company's market positioning, and a brand's positioning strategy.