beachhead Definition
- 1a defended position on a beach taken from the enemy by landing forces, from which an attack can be launched
- 2a foothold or initial stage in a process
Using beachhead: Examples
Take a moment to familiarize yourself with how "beachhead" can be used in various situations through the following examples!
Example
The troops established a beachhead and began their advance inland.
Example
We need to establish a beachhead in the new market before expanding further.
Example
The company's new product line has gained a beachhead in the industry.
beachhead Synonyms and Antonyms
Synonyms for beachhead
- foothold
- bridgehead
- toehold
- footing
- initial stage
Phrases with beachhead
to establish a defended position on a beach taken from the enemy by landing forces
Example
The troops secured a beachhead and prepared for the next phase of the operation.
a business strategy that involves establishing a foothold in a new market or industry before expanding further
Example
The company's beachhead strategy involved launching a single product in a new market to test the waters before expanding their offerings.
a market or industry in which a company has established a foothold or initial stage of success
Example
The company's beachhead market was in Europe, where they had successfully launched several products.
Origins of beachhead
from 'beach' + 'head'
Summary: beachhead in Brief
The term 'beachhead' [ˈbiːtʃhed] refers to a defended position on a beach taken from the enemy by landing forces, from which an attack can be launched. It also means a foothold or initial stage in a process, as in 'We need to establish a beachhead in the new market before expanding further.' 'Beachhead' is often used in phrases like 'secure a beachhead,' 'beachhead strategy,' and 'beachhead market,' which denote establishing a foothold or initial stage of success.
