segmentation Definition
- 1the act or process of dividing something into segments or sections
- 2the practice of dividing a market into smaller groups of consumers with similar needs or characteristics
Using segmentation: Examples
Take a moment to familiarize yourself with how "segmentation" can be used in various situations through the following examples!
Example
The segmentation of the orange made it easier to eat.
Example
The company's marketing strategy relied on market segmentation to target specific consumer groups.
Example
Segmentation of the data allowed for more detailed analysis.
segmentation Synonyms and Antonyms
Synonyms for segmentation
Phrases with segmentation
the process of dividing customers into groups based on common characteristics or behaviors
Example
The company used customer segmentation to tailor their marketing campaigns to specific groups.
the practice of dividing a market based on geographic location
Example
The company used geographic segmentation to target customers in specific regions.
the practice of dividing a market based on psychological characteristics such as personality, values, and lifestyle
Example
The company used psychographic segmentation to target customers with specific personality traits.
Summary: segmentation in Brief
Segmentation [ˌsɛɡmɛnˈteɪʃən] refers to dividing something into segments or sections. It can also refer to dividing a market into smaller groups of consumers with similar needs or characteristics. Examples include 'The segmentation of the orange made it easier to eat.' and 'The company used customer segmentation to tailor their marketing campaigns to specific groups.' Different types of segmentation include geographic and psychographic segmentation.
