brand

[brand]

brand Definition

• 1. a type of product manufactured by a particular company under a particular name
• 2. a particular type or kind of something
• 3. a mark made on livestock with a branding iron, especially to show ownership

Using brand: Examples

Take a moment to familiarize yourself with how "brand" can be used in various situations through the following examples!

• Example

  I always buy this brand of coffee.

• Example

  What brand of car do you drive?

• Example

  The rancher put his brand on the cattle.

• Example

  He has a personal brand that he promotes on social media.

brand Synonyms and Antonyms

Synonyms for brand

• make
• label
• trademark
• logo
• stamp

Antonyms for brand

• generic
• unbranded

Idioms Using brand

• to brand someone/something as

  to label or categorize someone or something in a particular way

  Example

  She was branded as a troublemaker after the incident.

• to burn your brand into someone's memory

  to make a lasting impression on someone

  Example

  The company's catchy jingle burned their brand into my memory.

• to build a brand

  to establish and promote a particular image or identity for a product or company

  Example

  The company spent millions of dollars building their brand through advertising.

Phrases with brand

• brand name

  a name given by the maker to a product or range of products, especially a trademark

  Example

  I prefer to buy brand name products because they are usually higher quality.

• own brand

  a product that is sold under the name of the retailer rather than the manufacturer

  Example

  The supermarket's own brand of cereal is cheaper than the name brand.

• brand loyalty

  the tendency of customers to continue buying products from the same brand over time

  Example

  Her brand loyalty to Apple means she only buys their products.

Origins of brand

from Old Norse 'brandr', meaning 'to burn'

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Summary: brand in Brief

The term 'brand' [brand] refers to a product made by a particular company under a particular name. It can also refer to a particular type or kind of something, such as 'What brand of car do you drive?' or 'He has a personal brand that he promotes on social media.' The term extends into phrases like 'brand name,' and idioms like 'to build a brand,' denoting the establishment and promotion of a particular image or identity.