grassroots Definition
the most basic level of an activity or organization, where the ordinary people who are members of it have the most control.
Using grassroots: Examples
Take a moment to familiarize yourself with how "grassroots" can be used in various situations through the following examples!
Example
The campaign was started at the grassroots level.
Example
The organization is run by a grassroots movement.
Example
Grassroots activism can bring about social change.
Example
The company's success is due to its grassroots marketing strategy.
grassroots Synonyms and Antonyms
Synonyms for grassroots
- local
- popular
- democratic
- participatory
- bottom-up
Antonyms for grassroots
- centralized
- hierarchical
- top-down
Phrases with grassroots
a political movement that seeks to involve ordinary citizens in the decision-making processes of government
Example
Grassroots democracy is a key principle of many progressive political movements.
an organization that is created and run by ordinary people, rather than by professional politicians or businesspeople
Example
The environmental movement has many grassroots organizations working to protect the planet.
a political campaign that is organized and run by ordinary citizens, rather than by professional politicians or political parties
Example
The candidate's grassroots campaign was successful in mobilizing voters across the country.
Summary: grassroots in Brief
'Grassroots' [ˈɡræs.ruːts] refers to the most basic level of an activity or organization, where ordinary people have the most control. It is often associated with political movements, campaigns, and organizations, exemplified by 'The campaign was started at the grassroots level.' 'Grassroots' extends into phrases like 'grassroots democracy,' and is characterized by bottom-up, participatory decision-making.
