segmentation

[ˌsɛɡmɛnˈteɪʃən]

segmentation Definition

• 1. the act or process of dividing something into segments or sections
• 2. the practice of dividing a market into smaller groups of consumers with similar needs or characteristics

Using segmentation: Examples

Take a moment to familiarize yourself with how "segmentation" can be used in various situations through the following examples!

• Example

  The segmentation of the orange made it easier to eat.

• Example

  The company's marketing strategy relied on market segmentation to target specific consumer groups.

• Example

  Segmentation of the data allowed for more detailed analysis.

segmentation Synonyms and Antonyms

Synonyms for segmentation

• division
• partition
• separation
• categorization
• subdivision

Phrases with segmentation

• customer segmentation

  the process of dividing customers into groups based on common characteristics or behaviors

  Example

  The company used customer segmentation to tailor their marketing campaigns to specific groups.

• geographic segmentation

  the practice of dividing a market based on geographic location

  Example

  The company used geographic segmentation to target customers in specific regions.

• psychographic segmentation

  the practice of dividing a market based on psychological characteristics such as personality, values, and lifestyle

  Example

  The company used psychographic segmentation to target customers with specific personality traits.

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Summary: segmentation in Brief

Segmentation [ˌsɛɡmɛnˈteɪʃən] refers to dividing something into segments or sections. It can also refer to dividing a market into smaller groups of consumers with similar needs or characteristics. Examples include 'The segmentation of the orange made it easier to eat.' and 'The company used customer segmentation to tailor their marketing campaigns to specific groups.' Different types of segmentation include geographic and psychographic segmentation.