a comfortable or suitable position in life or employment, a specialized segment of the market for a particular kind of product or service

in the niche, carve out a niche, find one's niche

fill a niche, niche marketing, ecological niche

Formal and Informal Expressions of niche

In different contexts, you can replace 'niche' with suitable alternatives. In a more formal setting, 'specialized segment, specific market' is apt. In informal speech or writing, 'little corner, sweet spot' is a commonplace synonym.

niche: Explore its Definition & Usage

niche Definition

1a comfortable or suitable position in life or employment
2a specialized segment of the market for a particular kind of product or service

Using niche: Examples

Take a moment to familiarize yourself with how "niche" can be used in various situations through the following examples!

Example
She found her niche in the fashion industry.
Example
The company has carved out a niche in the software market.
Example
The restaurant serves a niche market of vegan customers.
Example
He has a niche for finding rare books.

niche Synonyms and Antonyms

Synonyms for niche

Antonyms for niche

Idioms Using niche

in the niche
in a position of advantage or superiority
Example
The company's innovative approach put them in the niche, ahead of their competitors.
carve out a niche
to create or establish a specialized segment of the market for a particular kind of product or service
Example
The small business was able to carve out a niche in the crowded market by offering unique products and excellent customer service.
find one's niche
to discover a comfortable or suitable position in life or employment
Example
After trying several different careers, she finally found her niche in the healthcare industry.

Phrases with niche

fill a niche
to provide a product or service that is not currently being provided by others
Example
The new store hopes to fill a niche in the local market.
niche marketing
the process of targeting a specialized segment of the market for a particular kind of product or service
Example
The company's success was due to their effective niche marketing strategy.
ecological niche
the role and position of a species within its environment, including its habitat, interactions with other organisms, and its relation to resources
Example
The ecological niche of the beaver includes building dams and altering the flow of water in streams and rivers.

Origins of niche

from Old French 'nichier', meaning 'to nest'

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Summary: niche in Brief

The term 'niche' [nɪtʃ] refers to a comfortable or suitable position in life or employment, as well as a specialized segment of the market for a particular kind of product or service. It can be used to describe a person's role or a company's strategy, as in 'She found her niche in the fashion industry' or 'The company has carved out a niche in the software market.' The phrase 'fill a niche' denotes providing a product or service that is not currently being provided by others, while 'carve out a niche' means creating or establishing a specialized segment of the market. 'Ecological niche' refers to the role and position of a species within its environment.