student asking question

What's "reach" mean here? I think it's used metaphorically?

teacher

Native speaker’s answer

Rebecca

Here, "reach" is not metaphorical! The meaning of the noun "reach" here means the extent or range of effect or influence. So, one could even have a digital "reach" on social media, for instance. Ex: We need a social media influencer for our product to get a good digital reach! Ex: So far, our reach is within the city. We hope to expand nationally soon.

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