What's "reach" mean here? I think it's used metaphorically?

Native speaker’s answer
Rebecca
Here, "reach" is not metaphorical! The meaning of the noun "reach" here means the extent or range of effect or influence. So, one could even have a digital "reach" on social media, for instance. Ex: We need a social media influencer for our product to get a good digital reach! Ex: So far, our reach is within the city. We hope to expand nationally soon.