student asking question

Could you explain what funnel is?

teacher

Native speaker’s answer

Rebecca

A "sales funnel" is a business term. It refers to every step taken by a person in order to become a customer. In this case, the speaker has used this term to compare how having a business is similar to finding a date on a dating app. Just like a potential customer has to take certain steps to become a customer, a potential date has to meet certain criteria to get a response from her. Ex: A sales funnel consists of multiple steps. Ex: A sales funnel moves from top to bottom.

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