Definitions
- Referring to the ease with which users can find something new or previously unknown. - Talking about the ability of a product, service, or content to be found by potential users or customers. - Describing the likelihood that a user will come across something they didn't know existed.
- Referring to the ease with which users can locate something they are already aware of. - Talking about the ability of a product, service, or content to be easily found by users who are actively searching for it. - Describing the likelihood that a user will be able to locate something they know exists.
List of Similarities
- 1Both words relate to the ability to locate something.
- 2Both words are used in the context of user experience.
- 3Both words are important for the success of a product or service.
What is the difference?
- 1Focus: Discoverability emphasizes finding something new or previously unknown, while findability focuses on locating something known.
- 2Intent: Discoverability is about attracting potential users, while findability is about helping existing users.
- 3Scope: Discoverability is broader and encompasses the entire user journey, while findability is narrower and focuses on specific search or navigation functions.
- 4Method: Discoverability may involve marketing, advertising, or recommendations, while findability often involves search engine optimization, labeling, or categorization.
- 5Outcome: Discoverability aims to increase awareness and interest, while findability aims to improve usability and satisfaction.
Remember this!
Discoverability and findability are both important concepts in user experience design, but they have different focuses and methods. Discoverability is about making new or unknown things easy to find, while findability is about making known things easy to locate. While discoverability may involve marketing or recommendations, findability often involves search engine optimization or labeling. Both concepts are crucial for the success of a product or service.
