Definitions
- Referring to the process of removing or eliminating branding from a product or service. - Talking about a strategy to remove brand associations or identity from a company or organization. - Describing a situation where a product or service is sold without any branding or labeling.
- Referring to the process of changing or updating the branding of a product or service. - Talking about a strategy to change the brand associations or identity of a company or organization. - Describing a situation where a product or service is given a new brand or label.
List of Similarities
- 1Both involve changes to the branding of a product or service.
- 2Both can be used as strategies to appeal to a different audience.
- 3Both can affect the perception and identity of a company or organization.
- 4Both can involve changes to the name, logo, packaging, or labeling of a product or service.
What is the difference?
- 1Purpose: Unbranding is done to remove or eliminate branding, while rebranding is done to change or update branding.
- 2Scope: Unbranding can refer to a specific product or service, while rebranding often involves a broader change to the company or organization's branding.
- 3Direction: Unbranding involves removing or reducing branding elements, while rebranding involves adding or changing branding elements.
- 4Timing: Unbranding can happen at any point in a product or service's lifecycle, while rebranding often happens after a significant event or change in the company or organization.
- 5Impact: Unbranding can have a negative impact on brand recognition and customer loyalty, while rebranding can have a positive or negative impact depending on the success of the new branding.
Remember this!
Unbrand and rebrand are both related to changes in branding, but they differ in their purpose, scope, direction, timing, and impact. Unbranding involves removing or eliminating branding elements, while rebranding involves changing or updating branding elements. Unbranding can refer to a specific product or service, while rebranding often involves a broader change to the company or organization's branding.
