repositioning Definition
- 1the act of changing the position or direction of something
- 2the process of changing the image or perception of a product or company in the minds of consumers
Using repositioning: Examples
Take a moment to familiarize yourself with how "repositioning" can be used in various situations through the following examples!
Example
The repositioning of the furniture made the room look bigger.
Example
The company's repositioning strategy aimed to attract younger customers.
Example
The repositioning of the brand was successful in increasing sales.
repositioning Synonyms and Antonyms
Synonyms for repositioning
Phrases with repositioning
the process of changing the target market or audience for a product or service
Example
The company's market repositioning was necessary due to changes in consumer behavior.
the process of changing the image or perception of a brand in the minds of consumers
Example
The brand repositioning campaign was successful in attracting a new demographic of customers.
the process of changing the overall strategy or direction of a company or organization
Example
The strategic repositioning of the company was necessary to adapt to changes in the market.
Summary: repositioning in Brief
Repositioning [ˌriːpəˈzɪʃnɪŋ] refers to the act of changing the position or direction of something, or the process of changing the image or perception of a product or company in the minds of consumers. Examples include the repositioning of furniture to make a room look bigger, and the repositioning of a brand to attract a new demographic of customers. Other phrases include 'market repositioning,' 'brand repositioning,' and 'strategic repositioning.'
