positioning Definition
- 1the action of putting something or someone in a particular place or arrangement
- 2the way in which a product, service, or company is marketed and presented to the public, especially with regard to its relative competitiveness, price, or image
Using positioning: Examples
Take a moment to familiarize yourself with how "positioning" can be used in various situations through the following examples!
Example
The positioning of the furniture in the room was awkward.
Example
The company's positioning in the market was strong due to its unique selling proposition.
Example
The brand's positioning strategy focused on targeting young adults with trendy and affordable products.
positioning Synonyms and Antonyms
Synonyms for positioning
Phrases with positioning
a concise statement that communicates the unique value of a product or brand to its target audience
Example
The company's positioning statement emphasized its commitment to sustainability and eco-friendliness.
the process of creating an image or identity in the minds of the target market for a product, service, or organization
Example
The company's market positioning was successful in differentiating itself from competitors and attracting a loyal customer base.
the process of creating a unique image or identity for a brand in the minds of consumers, often through advertising, packaging, and other marketing strategies
Example
The brand's positioning focused on being a high-quality and luxurious option for consumers who value style and sophistication.
Summary: positioning in Brief
Positioning refers to the act of placing something or someone in a specific location or arrangement. It can also refer to the marketing and presentation of a product, service, or company, including its competitiveness, price, and image. Examples of positioning include the placement of furniture in a room, a company's market positioning, and a brand's positioning strategy.
