goodwill

[ˌɡʊdˈwɪl]

goodwill Definition

• 1. friendly, helpful, or cooperative feelings or attitude
• 2. a good reputation
• 3. an intangible asset of a business that reflects the value of its reputation, customer relations, and other factors that contribute to its public image

Using goodwill: Examples

Take a moment to familiarize yourself with how "goodwill" can be used in various situations through the following examples!

• Example

  The company's goodwill towards its customers is reflected in its excellent customer service.

• Example

  The new CEO worked hard to restore the company's damaged goodwill.

• Example

  The donation was made out of goodwill.

• Example

  The two countries signed a treaty of goodwill.

goodwill Synonyms and Antonyms

Synonyms for goodwill

• friendliness
• kindness
• benevolence
• charity
• favor

Antonyms for goodwill

• animosity
• hostility
• ill will

Idioms Using goodwill

• lose goodwill

  to damage one's reputation or lose the trust and support of others

  Example

  The company's decision to lay off workers caused it to lose goodwill among its employees and customers.

• buy goodwill

  to do something to improve one's reputation or gain the favor of others

  Example

  The politician made a donation to the local school as a way to buy goodwill with the community.

• spread goodwill

  to promote kindness and friendliness towards others

  Example

  The organization's mission is to spread goodwill and improve the lives of those in need.

Phrases with goodwill

• in goodwill

  with friendly or cooperative intentions

  Example

  We should approach the negotiations in goodwill, seeking a mutually beneficial agreement.

• goodwill gesture

  an act intended to show kindness or goodwill towards someone

  Example

  As a goodwill gesture, the company offered to refund the customer's purchase.

• goodwill ambassador

  a person who promotes goodwill and understanding between nations or groups

  Example

  The actress was appointed as a goodwill ambassador for the United Nations.

Origins of goodwill

from Old English 'gōdwillende', meaning 'well-disposed'

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Summary: goodwill in Brief

The term 'goodwill' [ˌɡʊdˈwɪl] refers to friendly, helpful, or cooperative feelings or attitude, a good reputation, and an intangible asset of a business. It is exemplified by phrases like 'in goodwill,' 'goodwill gesture,' and idioms like 'lose goodwill,' which means to damage one's reputation, and 'buy goodwill,' which means to improve one's reputation.