What is the difference between reseller and wholesaler?

Definitions

- Referring to a person or company that purchases products from a wholesaler or manufacturer and sells them to end-users or consumers. - Talking about a business that specializes in selling products from various manufacturers or wholesalers. - Describing an individual who buys and resells goods for profit without modifying or altering them.

- Referring to a person or company that sells products in large quantities to retailers or resellers. - Talking about a business that purchases goods directly from manufacturers and sells them to retailers or resellers. - Describing a supplier that offers discounts for bulk purchases.

List of Similarities

  • 1Both are involved in the distribution of products.
  • 2Both purchase goods from manufacturers or suppliers.
  • 3Both sell products to other businesses or individuals.
  • 4Both offer discounts for bulk purchases.
  • 5Both play a role in the supply chain of products.

What is the difference?

  • 1Target market: Resellers sell products to end-users or consumers, while wholesalers sell products to retailers or resellers.
  • 2Quantity: Wholesalers sell products in large quantities, while resellers may sell products in smaller quantities.
  • 3Pricing: Wholesalers offer discounts for bulk purchases, while resellers may not have the same pricing structure.
  • 4Relationship with manufacturers: Wholesalers purchase goods directly from manufacturers, while resellers may purchase goods from wholesalers or manufacturers.
  • 5Product modification: Resellers typically do not modify or alter products, while wholesalers may offer customization or modification services.
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Remember this!

Reseller and wholesaler are both involved in the distribution of products, but they differ in their target market, quantity of products sold, pricing structure, relationship with manufacturers, and product modification. Resellers purchase products from wholesalers or manufacturers and sell them to end-users or consumers, while wholesalers sell products in large quantities to retailers or resellers. Wholesalers offer discounts for bulk purchases and purchase goods directly from manufacturers, while resellers typically do not modify products.

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