differentiator Definition
- 1a factor or quality that distinguishes one thing from another
- 2a feature that makes a product or service unique compared to others in the market
Using differentiator: Examples
Take a moment to familiarize yourself with how "differentiator" can be used in various situations through the following examples!
Example
Innovation is a key differentiator for this company.
Example
The company's customer service is a major differentiator in the industry.
Example
The unique design of the product is a key differentiator in the market.
differentiator Synonyms and Antonyms
Synonyms for differentiator
Phrases with differentiator
a feature or quality that sets a product or service apart from its competitors and gives it an advantage in the market
Example
The company's commitment to sustainability is a competitive differentiator in the industry.
unique selling proposition (USP)
a marketing concept that emphasizes a particular feature or benefit of a product or service that sets it apart from its competitors
Example
The company's USP is its commitment to using only organic and locally sourced ingredients.
value proposition
a statement that explains what benefits a product or service will provide to its customers and how it is different from its competitors
Example
The company's value proposition is to provide high-quality products at affordable prices.
Summary: differentiator in Brief
A 'differentiator' [ˌdɪfəˈrɛnʃieɪtər] is a factor or quality that sets something apart from others, such as a distinguishing characteristic or unique attribute. In business, it refers to a feature that makes a product or service stand out from its competitors, like a unique design or exceptional customer service. Related concepts include 'competitive differentiator,' 'unique selling proposition (USP),' and 'value proposition.'
