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differentiator

[ˌdɪfəˈrɛnʃieɪtər]

differentiator Definition

  • 1a factor or quality that distinguishes one thing from another
  • 2a feature that makes a product or service unique compared to others in the market

Using differentiator: Examples

Take a moment to familiarize yourself with how "differentiator" can be used in various situations through the following examples!

  • Example

    Innovation is a key differentiator for this company.

  • Example

    The company's customer service is a major differentiator in the industry.

  • Example

    The unique design of the product is a key differentiator in the market.

differentiator Synonyms and Antonyms

Phrases with differentiator

  • a feature or quality that sets a product or service apart from its competitors and gives it an advantage in the market

    Example

    The company's commitment to sustainability is a competitive differentiator in the industry.

  • unique selling proposition (USP)

    a marketing concept that emphasizes a particular feature or benefit of a product or service that sets it apart from its competitors

    Example

    The company's USP is its commitment to using only organic and locally sourced ingredients.

  • value proposition

    a statement that explains what benefits a product or service will provide to its customers and how it is different from its competitors

    Example

    The company's value proposition is to provide high-quality products at affordable prices.

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Summary: differentiator in Brief

A 'differentiator' [ˌdɪfəˈrɛnʃieɪtər] is a factor or quality that sets something apart from others, such as a distinguishing characteristic or unique attribute. In business, it refers to a feature that makes a product or service stand out from its competitors, like a unique design or exceptional customer service. Related concepts include 'competitive differentiator,' 'unique selling proposition (USP),' and 'value proposition.'